UNITAR Online Catalogue

CIFAL Curitiba-International Marketing

Personas

Plazo
Tipo
Side Event
Ubicación
Curitiba, Brasil
Fecha
Duración
1 Days
Área del programa
Decentralize Cooperation Programme
Precio
0,00 US$
Correo Electrónico del Centro de Coordinación del Evento
naijla.alam@sistemafiep.org.br

Antecedentes

Training for understanding international marketing in destination countries.

Objetivos del evento

 Prepares the industry that wishes to export to understand how to access the international market by considering its product and the regulations of the destination countries. For example, packaging, prices, colors, formats, distribution channels, target audience, religions of the countries, age groups, among others.

Contenido y estructura

Positioning the company in the international market Care in preparing communication materials Cultural aspects and their relevance in the choice of colors and images Promoting products on international portals and events Monitoring industry trends Brand protection The importance of partnerships.

Metodología

Expository training in EAD (Distance Education) and participatory live sessions, with written materials and PPT presentations.

Público objetivo

Industries in Paraná from various sectors, including micro, small, and medium-sized companies with little or no export experience. These companies are present in all regions of the state.